On more than one occasion we have spoken about the Digital 1 to 1 events: meetings that have become classics of the sector in Spain and that base their success on facilitating quality meetings , in person, face-to-face, amidst a great atmosphere and professional environment, composed of executives of leading companies in the sector as well as digital solutions providers from different parts of the world. An exclusive meeting place for eCommerce / Digital leaders that allows to connect large retailers / brands with innovative digital solutions.
And of course, in such a context, it is normal for love to emerge.
At least, business love.
♥ WARNING: THE DIGITAL 1 TO 1 LOVE STORIES TALK ABOUT REAL ENCOUNTERS THAT HAVE OCCURRED DURING THE DIGITAL 1 TO 1 EDITIONS SINCE 2014. READING THIS ARTICLE COULD MAKE YOU FALL IN LOVE WITH ONE OF THE TWO LEADING BRANDS
Digital 1 to 1 Love Stories – Chapter 1: when PcComponentes met TokyWoky
Conquered
- Alfonso Tomás, founding partner of PcComponentes , the leading online store in technology in Spain, with more than 3 million monthly users.
Conqueror
- Marie Bleu, Head of Sales in Spain for TokyWoky , first Community Chat solution for eCommerce. A software that allows you to create a forum within an online store, making it easier for visitors to talk with each other and solve their doubts about eCommerce.
The crush
Alfonso Tomás explained to us his First Dates with TokyWoky:
When did love arise?
It was at the national Digital 1 to 1, March 2018, held at the Dolce Hotel in Sitges. It was a 1to1 appointment and, frankly, I wasn´t really aware that this tool existed, as it had no presence in Spain. Marie explained to me in a simple and precise way what they offered and what could be achieved with Tokywoky and I loved the simplicity of use.
What need / challenge did your company have?
We did not have a very specific need, but we always try to improve as much as possible, and this tool helps us to improve the conversion rate, the engagement with clients and solving their doubts in real time.
How, why and when was the agreement closed?
It was an ideal solution as I said to improve the indicated parameters, and I left the appointment practically convinced. The ease of testing the tool did the rest to convince us, practically after two months we had the tool fully integrated and working with good results.
Was there a happy ending? What results have you achieved?
Maybe it’s a bit early to confirm data, but we’ve noticed some conversion in certain products, but what you notice from the first day is the users’ engagement, how some try to help others based on their experience, thanks to the gamification system that integrates.
The first in a long list of love stories
The PcComponentes and TokyWoky is just the first of a long list of love stories developed during the Digital 1to1 events that we will tell you about in the coming weeks. In fact, these love stories between brands will continue to occur in the future, as new events approach. The next one is celebrated on June 11, 12 and 13 in Barcelona.
We will continue informing you … and falling in love
Credit for the article goes to Marketing4ecommerce